Festival season is coming – are you ready?
It may only be January but the summer months will be here in no time and that means the calendar will soon be bursting with festivals and events.
And, it’s not just festival-goers and music enthusiasts who look forward to festival season, it’s also a busy and potentially incredibly prosperous time for mobile food vendors.
In fact, spending on food and drink at festivals is said to have doubled over the past 10 years, with the latest figures showing that the average festival-goer spends between £50 – £115.
So it definitely pays to ensure you’ve booked a space for your mobile catering van or fish and chip van at a festival or two this summer.
Here’s how to make the most of festival season this year.
Choose the right festivals
There are a huge variety of festivals to choose from – from iconic names such as Glastonbury and Leeds Festival, through to smaller, locally-based and niche events.
If you want to make the most of your food truck spot at a festival, it’s important that you carefully research potential festivals and their audiences to find the most appropriate ones for you. A vegan festival probably won’t be suitable for your fish and chip van, for example.
If this is the first time you’ve considered taking your food van to a festival, it’s a good idea to start small and work your way up to larger events.
What’s on trend?
While fish and chips is a classic dish that will always go down well at festivals, it’s worth doing your research into what’s popular at the moment, and if there are any food trends you can incorporate into your offering.
For example, if a significant amount of attendees at your chosen festival are likely to be vegetarian, why not add an extra fish-free option to your menu?
However much you enjoy it, running your fish and chip van is, ultimately a business. So before you book your pitch at a festival, it’s important to calculate whether the event will actually be profitable for you.
Start by calculating how much the stall will cost you. Most festivals charges a fixed price for your pitch or a percentage of your net takings.
You’ll also need to factor in things such as paying staff for the duration of the event, power rental, parking, travel costs, stock, equipment, and marketing materials.
How many products would you need to sell to make the festival worthwhile? Make sure you’re realistic in your planning!
Health & Safety and Hygiene requirements
Most festivals require their food vendors to comply with specific health and safety policies, and you should expect to be asked to provide evidence of your compliance on the day. You may also be inspected on the day.